1 bach key to page 44 THE HALO EFFECT

1 bach

page 44

THE HALO EFFECT

Ex. 1

(your own answers)

Respuesta libre. Busca los significados de esos adjetivos y apúntalos en tu cuaderno.

Ex. 2

It mentions WORLD-FAMOUS (line 3),

HONEST (line 15) and

RESPECTABLE (line 16)

Ex. 3

1. Today, we live in a celebrity culture and famous people are always in the public eye (lines 5-7).
2. Advertising experts agree that the shoppers who are most influenced by celebrities are teenagers and young people (lines 26-27)
3. Having world-famous celebrities in adverts sells more products (lines 2-3)
4. A celebrity who is well-liked, has an honest face and respectable private life is perfect (lines 15-16)
5. Advertisers don't like to associate their products with negative publicity so stars with complicated personal lives often disappear from their ads. (lines 21-23)

Ex. 4

1. d
2. a
3. b

Ex. 5

1a brand (line 1) b disappear (line 23) c shoppers (line 26)

2 involved (line 18)